OUR PHILOSOPHY

At The Goat & The Bee, we believe that experiences shape us. The spaces we inhabit, the events we attend, the visual worlds we move through - they all leave marks. Our responsibility is to make those marks meaningful.

Sovereignty matters.

Whether we're working with nonprofits protecting mission integrity or Tribal communities guided by Two-Eyed Seeing, I believe communities know what they need better than outsiders ever will. My job is to support that vision, not override it.

Culture is strategy.

The organizations that endure are the ones that build strong cultures first and let strategy flow from there. Heritage isn't about the past - it's about what you're building for the future.

Coalitions beat silos.

The most innovative solutions emerge when unlikely partners collaborate. I specialize in finding the common ground no one else sees and building partnerships that survive beyond political cycles.

Relationships are infrastructure.

Sustainable impact doesn't come from one-off projects or transactional partnerships. It comes from investing in relationships, honoring complexity, and playing the long game. My career has taken me from launching licensing empires for HGTV's Property Brothers to monetizing Frank Lloyd Wright's architectural legacy, from scaling a 4,000-member global education community at Arizona State University to leading digital equity partnerships in rural and Tribal communities.

Design Is a Conversation

We don't believe in imposing a singular aesthetic or predetermined formula. Every project is a dialogue between vision and reality, between intention and experience, between designer and participant. Good design listens before it speaks.

Heritage Informs Innovation

Our name carries the weight of two family legacies, Le Chèvre and L'Abeille, both rooted in craft, community, and communication. We honor tradition not by replicating it, but by understanding the principles that made those enterprises matter: quality, consistency, connection, and service to something larger than ourselves.

The goat teaches us to be grounded and resourceful. The bee teaches us to be collaborative and purposeful. We bring both ancestral wisdom and contemporary thinking to every project.

Space Shapes Behavior

How we arrange a room influences how people move, who speaks to whom, what feels possible. We design with intention, understanding that the environment is never neutral. It either facilitates connection or creates barriers. It either invites exploration or demands compliance. Spatial design is social design.

Constraints Spark Creativity

Budget limits, venue restrictions, timeline pressures - these aren't obstacles to creativity, they're invitations to ingenuity. Some of our best work has emerged from tight parameters. Constraints force clarity, eliminate excess, and often reveal the essential truth of what a program or an experience needs to be.

Process Creates Trust

Great outcomes don't happen by accident. They result from a rigorous, collaborative process: deep listening, thorough research, iterative refinement, and meticulous execution. We show our work. We invite feedback. We course-correct when needed. Process isn't bureaucracy - it's how we honor your investment and ensure your vision comes to life.

People Remember How They Felt

Facts fade. Specifications are forgotten. But the feeling of an experience - the sense of being welcomed, surprised, moved, or inspired - that stays. We design for emotional resonance, not just visual impact. The best programs, events, spaces, and brands create a feeling that people carry with them.

Every Project Is an Education

We learn from every client and every challenge. We bring years of experience, but we never assume we know everything. Curiosity keeps our work fresh. Humility keeps it honest. We're students of the experience, constantly observing, questioning, and refining our craft.